Social Mission 

The growing world population is causing negative impacts on the planet. The current model of production and consumption generates a lot of waste that, in many cases, does not get reused or recycled.

For instance, as a nation, Americans generate more waste than any other nation in the world, officially with 4.4 pounds (2.0 kg) of municipal solid waste (MSW) per person per day, with another study estimating 7.1 pounds (3.2 kg) per capita per day. Sixty percent of the volume of waste generated comes from packaging and product containers, often designed for just a single use.

We live on a finite planet in which consumables (fuels, materials) are limited for a demanding and growing population. One way out of this is using as many biodegradable, eco-friendly  materials as possible consumer goods. This way these can return to nature without causing environmental damage once their useful lives are over.

 

Reduce, Reuse, Recycle- https://www.epa.gov/recycle